About us

Our Mission

College Finance Company is dedicated to helping students, parents, and graduates make informed choices about financing their college education. We believe that with the right data, people can make decisions that will minimize their borrowing costs and help them get the most out of their higher education investment.

College Finance Company has been acquired by Candidly, formerly FutureFuel.io, an AI-driven student debt and savings optimization platform that addresses the full lifecycle of education expenses and empowers people to make simultaneous progress on paying down student debt and building wealth. Candidly partners with leading employers, financial services companies serving the workplace like 401(k) and 403(b) record keepers, financial institutions, retirement plan advisors and more, to embed its experience anywhere a user works, banks, or experiences financial services.

Our Team

Collectively, our writers, editors and leaders have borrowed hundreds of thousands of dollars to pay for college. It’s personal. We know how expensive college and grad school is. But for each of us, higher education has been transformative. Our careers have been possible thanks to our training and credentials. Our ability to contribute to our families and to our communities have been greatly enhanced by the critical thinking and other skills we were able to explore and develop in the classroom. We are eager to share our perspectives and experiences to help people get the most out of their college investment.

  • Kevin Walker
    President & Co-Founder

    Kevin has 30 years experience in education finance and financial technology. Previously he was founder and/or CEO of several fintech and edtech companies including SimpleTuition (sold to LendingTree), SmarterBank (sold to Gradifi), ValoreBooks and Boundless (both sold to Follett). Kevin is a Senior Strategy Advisor at Cognition Financial, where he previously spent many years in executive roles. Kevin was also GM of education lending at LendingTree, a principal at the management consulting firm Parthenon/EY, VP for a Russia-focused fintech venture fund, and founder of an education company in Russia. He is an investor and/or advisor to several fintech companies. Kevin was a 2009 New England finalist for EY’s Entrepreneur of the Year.

    Kevin borrowed to finance his degrees from Amherst and Harvard and is currently a college-paying parent for students at Emerson and Penn.

  • Lawrence Rausch
    SVP Business Development & Co-Founder

    Larry has been in Sales and Marketing for over 30 years. He started his career helping Credit Union Members make sound financial decisions with the CUNA Mutual Group. For the past 16 years he has been helping Students and Parents figure out the best way to finance, and refinance their Education with SimpleTuition and now at CollegeFinace.com. He received his Bachelor’s Degree, a long time ago, from the University of Massachusetts at Amherst. He presently has two sons attending college, one at Elon University and one at Wake Forest University.

  • Michael Kosoff
    Director of Marketing

    Michael recently graduated from San Diego State University with a degree in Statistics. While being a student, he was also a part of the Lavin Entrepreneurship Program which allowed him to explore many interests and meet amazing entrepreneurs from the San Diego community and beyond. Prior to CollegeFinance.com, he worked as a content intern for Ikonick, an ecommerce start-up in Los Angeles where he developed a new passion for digital marketing. Michael, for some reason, has refused our repeated offers to relocate from San Diego to Boston.